Wow, this is a really clever video from Nike. The newly released promo You Can’t Stop Us will give you goosebumps, make you choke up, and get you lacing up your running shoes all at the same time.

The video is a brilliant compilation of a diverse range of athletes. Disabled athletes, minority athletes, female athletes, junior athletes, athletes at the top of their games, and more. All doing what they do best: athlete…ing? Sporting? Doing sports.

But the split screen effect is where things really get clever, and the filmmakers have matched up clips almost perfectly to combine two on both sides of the screen and make one complete video clip.

Matched with an inspirational voiceover and some rousing music, this is a promo video to inspire and influence all of Nike’s audiences.

So why do we love it? It’s inclusive, it’s smart, it’s well made, it’s emotional – it ticks all the boxes of what makes good brand films good brand films. So no, Nike. You can’t stop us from being big fans.

Oh, that? No, it’s just something in my eye…

Nike | You Can’t Stop Us | Ads and Promos

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