Feeling inspired? | We create great content too!
[addtoany]
Generic stock-footage gets used to humorous effect in the latest advert from Xbox for their on-demand Game Pass service.
Presenting the service as a way of adding value to your life, the advert uses all the stereotypical stock-footage you would see in a low-budget advert for medication – a woman gazing forlornly out of a window, a doctor holding up some pills – all of which has been edited with graphics (and klaxons of course) to increase the dramatic effect.
The advert does present some actual footage of some of the games that can be played through the service as well as the stock images, but the majority of the video is a distinctly meme-y and tongue in cheek mashup of video clips.
Xbox Game Pass|Advert|Branded Content
Love great video content?
We’re hand-picking the best videos from around the internet and putting them in one easy to use place.
Explore The Video Suite
Create great video content?
We’re building an exclusive network of filmmakers to work with us on exciting new video projects.
Pitch It!
Feeling inspired by this?
We create great content too! Nemorin are video experts, ready to work with you on your own video project.
Get started
