Great Big Story get a taste of Malört, dubbed the worst liquor in the world! Sprits can often split opinion. Some people hate sambuca, some say vodka shots can send shivers down their spine, others are terrified of tequila…


But none of those hold a candle to the absolute awfulness of that is Malört. If you think we’re being harsh, the CEO of Malört himself says if he were to describe it in three words, they would be “Ass, gas and fire”. So not a great combo then! The sprit first came onto the scene in the 1930s, when a Swedish immigrant in Chicago set out to create the strongest-tasting liquor ever.

Being a seriously heavy smoker, the inventor of Malört had weakened his tastebuds thanks to lighting up millions of cigarettes in his life. He needed something that really packed a punch. Malört was the only thing that was strong enough for him to really taste. Now, for the rest of us who aren’t on 10 packs a day, it’ll knock you off your feet! But, it’s since become a bit of a rite of passage for local Chicagoans to down a shot of it on a night out!

Malört|Great Big Story|Interview

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.
Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.
Pitch It!

Feeling inspired by this?

We create great content too! Nemorin are video experts, ready to work with you on your own video project.
Get started

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.