So how’s that whole working from home thing going? You know, where the internet is slow, the cat’s walking in front of the camera, your mum is shouting at you from upstairs, and your flatmate is walking past in the background wearing a towel.
Yeah, that whole working from home thing.
But we’re all in the same boat. And Apple has seen this as an opportunity to create a pretty entertaining short film about it all. Zoom calls, propping laptops on stacks of books, that kind of thing.
The film features a few colleagues all working from home who are suddenly landed with a pretty major project to complete in a few days. But lucky them, they have some serious Apple tech to help them complete their tasks on time.
Collaborative tools, cloud-based working, iPads, MacBooks and Apple Watches – the whole gang’s here and working great.
It’s not a bad little film, and although some people might wonder if they need a 7-minute short comedy to advertise their products, it strikes the balance between entertainment and advertisement really well. Basically, it’s really good branded content.