Actress Winona Ryder travels to the real life city of Winona, Minnesota in this hilarious Superbowl ad from Squarespace.
We see her take a trip to the area in order to get to know herself a little better. We’re all looking for somewhere that makes us feel at home. In this town, Winona sees hundreds of signs, notices and adverts with her name on it. It’s a place that feels tailor-made for people with her unique name.

To document her fascinating journey of self discovery, she decides to set up a website that’s filled with pictures she’s taken of the town. We see how easy it is for her to share her passion project with the world with this simple to use piece of software. She’s fallen in love with Winona and feels like she’s linked to the local Winonans. The ad pokes fun at itself by pointing out how things are getting pretty confusing by the end and that the word Winona has lost all meaning. It’s a clever promo from the brand that gets the best out of Ryder’s quirky acting style. We really enjoyed this one.
Winona|Squarespace|Ads and Promos
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