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Pitchfork break down the importance that Apple’s iPod device had in the way we consume music in this fascinating animation which will leave you nostalgic for the simpler times of the 2000s.


Arguably as important as the introduction of vinyl records, CDs or even the internet itself, the original iPod revolutionised the music industry after letting music fans store thousands of songs on one device, leading to issues with file-sharing and piracy as consumers were finally handed the power to pick and choose their collection as they liked.

how apple created music’s best device (and then ruined it) gif1

Pitchfork’s animation doesn’t just cover the heyday of the iPod generation though, it discusses how the introduction of smartphone apps and the iPod touch led to its eventual demise. The move away from a dedicated musical device and towards streaming services may have given music fans access to basically every song ever made, but as the video points out you can now have your music interrupted at any time by a telemarketing phone call…


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