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Refinery29 find out about how North and South Korea are going to war with each other, with makeup. Makeup seems like one of the least war-like items out there, so why is it causing tension between the two countries?


In this documentary, we learn how South Korea is looking to win the culture war. We’ve already seen South Korea gain “soft power” through its exporting of music through K-Pop and through its domination of Asian TV with K-Dramas. Now, it’s exporting K-Beauty. The small country is a world leader in makeup production and has gained a reputation as a major player in the makeup industry.

Why North and South Korea Are Going To War Over Makeup gif of make up

So much so, people in North Korea are risking their lives by smuggling in beauty products. North Korea has extremely harsh penalties for wearing South Korean makeup. People have been thrown into prison and even killed for wearing products from south of the border. But now, Kim Jong-un is launching his own beauty products to compete with the South. This documentary shines a light on the fascinating battle to win the war of makeup between two of the world’s biggest rivals.

North Korea|Refinery29|Documentary

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