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We’ve all been there in some way or another – you absentmindedly think to yourself it might be nice to go on holiday to Japan at some point, then open your phone up and there is an advert for cheap flights to Tokyo at the top of your feed. Advertisers are using increasingly sophisticated methods to track your spending habits, browsing history and even location just so they can target ads for products to those who will be most receptive to it. This short video by the Wall Street Journal breaks down some of these methods, but dispels the myth that Facebook is listening to you through you mobile devices (for now at least).

Facebook|Advertising|Social Media|Wall Street Journal

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