You’ve probably seen an inflatable air dancer outside of a shop before. They’re those big, waving tube men that swing about in the wind. In this vid, Waze shows how advertising techniques like this will be consigned to the history books, thanks to their location-based ads.
Their new tech means that businesses will be able to target ads to consumers based on their location. So if a shop wants to get your attention as you pass by, they don’t need to use big, eye-catching air dancers anymore. They can just ping you an ad instead. Sounds good right? Well, it’s not ideal news for the air dancers themselves. In this vid, we meet one of them. He’s having a tough time as he’s suddenly made redundant as a result of the tech.
He’s struggling to fit in and seems to annoy people everywhere he goes. He needs to find somewhere where he can use his talents. Then, he has a bright idea. His odd, juddering movements make him the perfect candidate to be an experimental dance instructor. It’s a funny promo that shows us the ways that advertising is changing. We’d kinda miss these inflatable guys if they went out of fashion though. Maybe leave a few outside, just for old times sake?
Waze|Air Dancer|Ads and Promos
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