The Editors have released a super satisfying video for their new song Barricades. The video shows us loads of perfectly timed machines that are really awesome to watch.


But, as the video goes on, the machines get more and more out of sync, eventually breaking down and falling apart. The team behind the video, Bristol-based animation studio Hi-Sim, were looking to convey an interesting metaphor…

Gif of animation

At first, although the video is satisfying to watch, it can feel a little robotic. By adding in little imperfections, it adds a human element to the machines, making them clumsy, wobbly even charming. But inevitably, imperfections lead to mistakes, and as we see in this video, the consequences can be catastrophic.

Barricades|The Editors|Animation

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Pitch It!

Feeling inspired by this?

We create great content too! Nemorin are video experts, ready to work with you on your own video project.

Get started

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.