EA released this awesome animated promo for the latest instalment in their hockey gaming franchise NHL 20. The ad blends the NBA, NFL and NHL together, as basketball stars and American football stars feature in this ad.
Kyle Lowry, Adam Thielen and JuJu Smith-Schuster are now playable characters in the game. Gamers can buy new outfits that are inspired by the behemoths of other sports. They’ve each had personalised hockey jerseys made, which you can buy in the game and in real life. The idea is to take big names from other popular sports and meld them with the world of hockey and the NHL.
The promo is really cool and uses a mix of gameplay footage from the NHL game and 2D animation. Seeing some of the best athletes around strutting their stuff in this way is brilliant to look at. More generally, advertisers in sports have been looking at animation techniques to create ads that really stand out from the crowd and make an impact. This one certainly has caught our attention.
NHL 20|Take Notice|2D Animation
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