Lamborghini gave us this trippy promo ahead of the release of their new car, the Sian.

The car maker is known for making some of the flashiest vehicles around. It’s fitting then, that their ads are some of the flashiest around too. In this promo, we’re taken inside of an unknown East Asian city. At first, things look pretty normal. But the scenery starts to shift and change, and buildings and objects start to warp and re-shape.

As the ad goes on, we get little glimpses of the new Lambo. Then, towards the end, we see it in its full glory, barrelling down a tunnel. The Sian is totally unique and has a really interesting look to it. Its exterior is more jagged and the car almost has a skeletal look to it. The idea of the ad is to remind us of how this new car is a reshaping of the previous designs that we’ve seen in the past. By taking us into this strange, futuristic world, Lamborghini does a brilliant job of complimenting the futuristic style of the Sian in this breathtaking promo.

Lamborghini|Lamborghini Sian|Ads and Promos

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