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In a world-first, Rockstar Games have collaborated with legendary house DJ Solomun to produce the visuals for his new single Customer Is King entirely in the world of Grand Theft Auto 5.
The video follows the announcement of an update to the massively popular online world of the game, in which an “After Dark” mode sees famous DJs from all over the music scene make appearances in the game as part of a shady nightclub’s lineup – Solomun is one of the first DJs to be featured in this game mode.
The video sees Solomun arriving at the airport in Los Santos, before instantly being given a mission to drop off a bag in true video game style. What follows is an action packed video of the DJ criss-crossing the city, being involved in set pieces that will be familiar to anyone who has played the game.
In one way a clever way of marketing the update to the GTA Online world, and in another way a genuinely new way of creating music videos, the video shows how collaborations with big gaming companies can have surprisingly entertaining results. Perhaps the next Drake video will be filmed using a game of Tetris? Beyoncé in Mario Kart? We’ll have to wait and see…
Solomun|Customer Is King|Music Video|Grand Theft Auto
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