Communication app Slack made this super satisfying ad where they show why they’re the best way to chat to your colleagues.

We’ve all experienced issues with emails before. From “bccing”, to “ccing”, to overfilled inboxes to missed messages, it can all bit a bit manic sometimes. Is there a better way to communicate? Are we doomed to be stuck in the mad world of emails forever and ever? Well, Slack says that there is an alternative.

Watch Slack's Super Satisfying New Promo image of Slack

In this brill animated video, the app makers show you just how smoothly their product works. Instead of getting caught up in complicated and convoluted chains, you can simply add yourself in or take yourself out of conversations. The whole thing is demonstrated using little wooden balls, which zoom in and out of tracks and gaps. They all slide along evenly which makes the whole vid really satisfying to watch. It’s a clever promo that visually shows us the ease of using an app like Slack. It brings their unique communication techniques to life in a really interesting and engaging way.

Slack|Giant Ant|3D Animation

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