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With ocean plastics and reductions in waste is such a pressing issue, the surprising reality is that 1 in 5 children in the UK have actually never seen the sea… How are they supposed to care about something they have no affinity with?


Volvo is aiming to fix this with the launch of their new book The Day the Ocean Went Away. Aimed solely at children, it tells the story of Jack, who ventures to the sea-side only to discover that the ocean has dried up due to waste and contamination. Made entirely from recycled materials, Volvo hopes the book will help give children the inspiration to work towards a cleaner ocean once they are the ones in charge.

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Volvo|The Day The Ocean Went Away|Conservation

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