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We’re pretty sure that if sports drink brand vitaminwater wanted to get some massively-jacked dude as their new spokesperson then they could have, but we then probably wouldn’t be writing about it because that would be predictable. Instead, meet the star of their new adverts – “the sorta-fit spokesguy”, a health icon we can all identify with. In this short advert he explains what being “sorta-fit” entails, from a not-quite extensive knowledge of all gym paraphernalia to a tendency to just go home if you struggle to find a parking space at the gym… We’ve all been there, we can own up to that at least.

vitaminwater|The Sorta-fit Spokesguy|TV advert|Branded Content

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