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VICE visits a facility in America that takes old people back in time to the 1950s as a way to treat their Alzheimer’s.

The disease can have a negative effect on your ability to remember basic details about yourself and your life. Currently, there’s no cure, but there are a number of treatments that can be offered to sufferers of the disease. This centre offers a service where people with the disease can come for the day and take a step back in time. They visit a converted warehouse that’s been fitted with shops, bingo halls and diners that all look like they’re from the 1950s.

The purpose of the facility is two-fold. Most people make their strongest memories between the ages of 10 and 30 years old. The hope is that some parts of the brain that deal with long-term memories can be activated by immersing these people in a familiar environment. Secondly, the modern world can be very overwhelming for many old people and those with Alzheimer’s can find day-to-day life particularly stressful. Being in this safe environment can help ease the anxiety of these elderly people.


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