Very.co.uk tackles the issue of elderly loneliness in this cute ad. In it, we see a street of people all collecting gifts.

One by one they plonk different items into a glowing pink box. Some put in christmas puddings, others put in decorations and some even put in sweets. As they do this, an old man is walking up the street, heading home after a long day. When he arrives at his door the neighbourhood all gather round to give him the present. He’s overjoyed and is so grateful that someone thought about getting him a gift this Xmas.

The message of the ad is to remember that older people might not have anyone to spend Christmas with. Loneliness amongst elderly people is a big issue and many of them can go days without speaking to anyone. Being on your own is especially tough around the holidays, as most people use it as an opportunity to see loved ones. Very tell us in this ad that we should also think about people who might not have anyone to celebrate with this Christmas.

Very|Pass The Parcel|Ads and Promos

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