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This abstract but immensely satisfying to watch video is a tribute to VELCRO’s hook & loop technology. While this might not be something you’ve ever thought about in depth when sticking VELCRO together, the technology behind it has its roots in nature, specifically the burdock plant, and the video uses this plant as inspiration again, showing us super-close-up shots of the hooks and loops in action, as well as bizarre shots of entire burdock plants made completely out of VELCRO strips. Stylised by a vibrant colour scheme and not afraid to get a bit weird at times, this short but sweet video is a brilliant example of finding a visually stimulating selling point in a product and using it to its full potential.

VELCRO|Hook & Loop|Advert|Animation|Abstract

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