Vans announced their Custom Culture competition in this very trippy ad. In it, they encourage sneaker heads to create their own trainer designs and send them in.
The three winners of the global competition will get their designs turned into real Vans shoes that will be available for everyone to buy. In this crazy ad, the brand want to get your creative juices flowing by taking you on a wild, psychedelic adventure. We’re taken on a weird trip around the streets of a cartoon cityscape accompanied by an anthropomorphic spray paint can. Yep, we told you it was going to be a weird video…
Vans are always pushing the boat out with their designs and are always trying out new and interesting styles. The brand are one of the biggest skating labels on the planet and pride themselves on being different from other famous fashion brands. Their sneakers are a symbol of rebellion and non-conformity. This ad reminds us that Vans still want to push boundaries and shake things up when it comes to style. We’re loving this weird and wacky promo.
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