Tullamore D.E.W shows us why mixing things up is always better in this ad.
We hear a poem read out about how things are better when they blend together. Instead of keeping things in boxes and working within strict lines we should forget about our differences and come together. Diversity in ethnicity, gender and character is always welcome and makes the world a better place.
It reminds us that all of the rules and ideas from previous generations are just made up concepts. If we’re not happy with how things are, we have the strength to change it together. It tells us that we should be focusing on things that unite us. The rules are all relative and we should never forget that, after all, we’re are all relatives. It’s an interesting ad from the brand. A lot of booze ads tend to feature over-the-top parties and wild nights out, so it’s interesting to see a brand go for a more low-key vibe. For all its foibles, drinking is often a way that we catch up with others, whether it’s going to the pub, or sharing a bottle of wine with dinner. It makes sense for companies in that industry to take a more heartfelt approach to their marketing.
Tullamore D.E.W|Beauty Of Blend|Ads and Promos
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