Tommy Jeans shows us some of the most exciting talent that’s coming out of the music scene in this video.
We hear from artists from all sorts of different genres. From the electro pop star Charlie XCX to environmental activist Xiuhtezcatl, Tommy shows us a range of interesting creators. They might make different sorts of music but they all have something important to say.
The video features artists from all over the world. It’s easier than ever for people to listen to music from different countries and this ad reflects the shifts in music consumption and tastes. One of the featured artists, VaVa has amassed hundreds of millions of views on YouTube and has been nicknamed the “Chinese Rihanna”. We love that a brand like Tommy Hilfiger is showing appreciation for big artists from around the globe. It’s an interesting moment in pop music as it’s getting simpler to make a name for yourself in all sorts of markets. The rise of streaming services like Spotify and Soundcloud have completely reshaped the way that we consume music.
Tommy Jeans|Tune In|Fashion
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