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Mobile network Three are stepping up to the debate about phone usage in a big way – yeah we spend too much time on them, they’e probably killing us and we’re all developing some kind of personality disorder because of them, but what about all the good things phones can do?


To illustrate this, Three’s new #PhonesAreGood advert imagines if smartphones were available at different pivotal moments through history. We see everything from the Titanic avoiding an ice-berg due to an app warning about hazards all the way through to someone Snapchatting Moses parting the Red Sea just so people will believe it happened…

phone history #phonesaregood gif1

There’s a strong sense of comedy and satire running through the advert – lampooning everything from online dating to Deliveroo – but who can argue that life is better when you can have food delivered to you without lifting more than your thumb?

Three|#PhonesAreGood|Branded Content

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Join the discussion 3 Comments

  • Brooke says:

    Think this advert is disgusting don’t understand whats funny about the titanic part it was a tragic incident where many lost their lives

    • Anonymous says:

      I agree with you extremely bad taste, many many people lost their lives on titanic it should not be used to sell a product. should be removed from our screens

  • Paul F says:

    Disgraceful advert and as for the argument that ‘life is better when you can have food delivered to you without lifting more than your thumb? Glad I will not be around too long and have to rely on the brains of humans 🙁

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