This short film from Akima celebrates the history of the indigenous people of Alaska, the Inupiaqs.
Alaska is an extremely cold and unforgiving part of the world, but the Inupiaqi people managed to live here for thousands of years. When modern settlers came to their homeland, things went well initially. They traded cultural ideas, technology and resources. But as time went on, their way of life ended up being under threat as the modern population of Alaska grew. Children were taught English exclusively in schools and the shifting economy and industries meant that many Inupiaqi were vastly under-qualified to be efficient workers and felt left behind. They increasingly felt like strangers in the country that they were native to. Something had to change.
Eventually, the native people decided to formally reclaim their land that had been stolen from them and the US government restored settlements for the people. They later went on to found the Akima company, which was focused on creating enterprise and business for the native people of Alaska. This ad shows us how they built the company up and made it what it is today.
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