Nike shows you how they went about creating the new Nike LeBron 17 sneakers in this cool POV ad.
In it, we see one of Nike’s chief designers sitting down at his desk. We see things from his point of view and he explains how he came up with the initial design for the new trainer. He walks us through how LeBron explained to his team what he wanted in the shoe and how they put those ideas into practice. He tells them that it has to be the best one that they’ve made yet.
One of the most interesting features of the new shoe is the adapted material that the upper part of the shoe is made out of. It’s lighter and more dynamic than previous iterations. But how did they make it like that? Unfortunately for us, Nike comedically blur out the “secret ingredients” that they added to the shoe to make it better than the rest. The ad ends with LeBron James himself coming in to collect the shoes. Well, we say collect, it looks more like he pinches them without permission.
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