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In an extremely trippy but pretty impressive feat of technology, Accor Hotels teamed up with The Mill to produce this interactive piece of tech which uses biometric data to figure out where people would most be suitable to travel.


The video acts as a sort-of-explainer video, showing several people being wired up with wristbands and headpieces which will measure their biological reactions to stimulus, presented to them in an interactive room full of screens showing abstract instructions with corresponding graphics.

Accor Hotels 'Seeker' A Biometric Data Driven Experience Gif1

Based on how the users respond to the different stimulus – dancing around to music, touching pillars of moss and even just walking up to a waterfall – the software then decides where would be best for this person to go based on their biometric data.


Somewhere between promotional content, technological experiment and an art exhibition, you can read more about the project in a case study on The Mill’s website here.

Accor Hotels 'Seeker' A Biometric Data Driven Experience Gif2

Accor Hotels|The Mill|Interactive Experience

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