The stress. The speed. The  stress. The punctures. The oil. The stress. The edge-of-your-seatness. The stress. Oh gosh. Help. This promo for the new season of Formula 1 is purely anxiety-inducing.

This isn’t the kind of promo  you’ve seen before. This isn’t a merry, excitable BBC Sport ad. This is hard, gritty, scary, with digital warping and bursts of aggressive sound design.

The titles are big, bold, blood red, and bleeding into the screen.

It’s all there, representative of that feeling of pure adrenaline. F1 fans will know it well.

This is an incredible film, and kudos to the editors and creatives involved.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Formula 1 | Launch Promo | Ads &  Promos

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