This PSA from the US Ad Council tells people why they should adopt teens. It aims to change the ideas around adoption and show people how it’s not just young children who need foster families.
In the ad, we see a teenager being welcomed into his new family home. At first, he feels a little out of place. But as the ad goes on, he gets closer and closer with his new family and eventually feels truly welcomed and accepted. At the end of the ad, he sees his a picture of him and his family on the wall and he realises that he’s fully integrated with them and truly feels accepted.
The appeal looks to remind people that if you adopt a child, it doesn’t always have to mean adopting a baby, as teenagers often struggle to find adoptive families. For many foster families, they choose to adopt younger children, as integrating an older child into a new family can be perceived to be more challenging. But this appeal shows us how adopting a teenager can be just as fulfilling and rewarding as adopting a younger child.
Ad Council|At Home|Charities and Appeals
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