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The Woolmark Company’s latest advert is a sci-fi epic that celebrates wool as a breathable material.

 

Titled Live & Breathe, the video follows a woman in a futuristic city, whose job is apparently to pull slime out of a pipe all day… Everyone clad in plastic and illuminated by neon lights, the city is ripped straight from Blade Runner’s aesthetic.

woolmark live & breathe gif1

Given a box from a mysterious figure, we see the woman pull out a marino wool jumper, causing her to run clear from the city and get some fresh air. The climax sees her on a hill surrounded by sheep (they make an appearance earlier, but with plastic coats instead of wool). The ad is a bizarre but stylish way to contrast the clothing product against the harsh and uncomfortable plastic clothes seen earlier.

woolmark live & breathe gif2

The Woolmark Company|Live & Breathe|TV Advert

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