The US city of Detroit features in this moving ad from ad agency Doner. The Motor City of America has been through a lot and this video shows how it will cope with being shutdown amid the Covid-19 pandemic.
The city is has a reputation as a manufacturing powerhouse and was once known as the “Engine of America”. It’s had a tough few years though, as production has been gradually phased out and the city has been in serious financial trouble for some time now. But despite those setbacks, the resilience and pride of local Detroiters is still very strong. In this ad, we see how Doner, who’ve been based in the city for decades, are giving locals an encouraging message during a troubling time.
The video features shots of empty streets and iconic landmarks. The narrator calls for the city to come together and support each other at the moment. It reminds us that staying inside is the best way to look after each other. For once, doing nothing is the best thing to do.
When The Motor Stops|Doner|Ads and Promos
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