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THINK! Road Safety teamed up with the directors behind the video for Happy by Pharrell Williams to produce this ad that makes you consider the dangers of using your phone while driving. After showing you a quick 2 seconds of footage it is then slowed down, asking you to notice the pink kittens on display – the point being that a car travels 100ft in 2.3 seconds, and a lot can be missed in that time when you aren’t paying attention.

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