Curious about the future of fashion? This Balenciaga x Simpsons branded video might hold the key. Instead of a runway show at Paris Fashion Week, Balenciaga debuted this collaborative short branded piece of branded content, featuring animated versions of iconic looks from their S/S 2020 collection.
It’s a bold move away from the traditional show format, and marks a general trend away from elitism in the fashion industry. The episode pokes gentle fun at the history and image of Balenciaga, and brings their clothes into suburbia – or rather, brings suburbia into Paris.
With some great visual gags, from Anna Wintour’s perfume tears to the sneaky inclusion of Ratatouille’s Gusteau’s restaurant on the streets of Paris, it’s a truly innovative and entertaining piece of marketing.
Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.