Laundry detergent brand Ecover parody over the top perfume ads in the hilarious promo. All too often we hear that the “New baby smell” is the best smell out there. No one can quite put their finger on what exactly the smell is or why it’s so appealing.


In this video, Ecover imagine what it would be like if someone were to take that smell and turn it into a perfume. Cue the obnoxious and ridiculous fake ad! Perfume ads are always a little odd, often featuring strange visuals and they always have a sensual, mysterious air about them. This makes them a prime candidate for a good parody, as Ecover have shown here!

The ad ends by making the point that their detergent doesn’t have a strong, overpowering scent. If you wash your baby’s clothes in it, you’ll be able to sniff that lovely baby smell for real, on the baby itself! Why bother smelling a fancy bottle of perfume when you’ve got the real thing, right there!

New Baby Smell|Ecover|Ads and Promos

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