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The English Premier League announced the launch of their new “Young Player Of The Season” award with this cool promo.

The new award, sponsored by Tag Heuer, will celebrate the best young talent of each football season. Wonderkids, “next big things” and prospects, whatever you want to call them, are finally going to get the respect that they deserve. In the ad, we see someone speaking directly to some of these exciting young players.

The Premier League Launches Their "Young Player Of The Season" Award In This Ad image of Premier League

He tells them some of the things that nay-sayers have said about young players in the past. He reminds them of how they were told that they weren’t good enough, that the step up was too great, that they just weren’t ready for the top flight. Then, we see footage of some of the hottest prospects in English football proving all of their critics wrong. We see players like Daniel James, Phil Foden, and Marcus Rashford strutting their stuff on the pitch. They’re putting in excellent shots, completing spot-on passes and delivering crunching tackles. It’s a fast-paced promo that captures the wild passion of the Premier League.

The Premier League|Tag Heuer|Sports

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