The New York Times return with their “Truth Is Worth It” ad campaign with this compelling promo. It shows the work that they did to expose problems with the New York subway system.

We follow all the different steps that they take to uncover the truth. By quickly flipping through all the places that they go, all the people that they interview and all of the information they research to find out the truth, a picture begins to emerge. It shows the painstaking process that journalists have to go through to give us a better picture of what is really happening.

The ad gets more and more climactic as all of the pieces start to fit together. Eventually, all of the key elements combine to create a headline, which is the real one that the NYT used to expose serious issues with New York’s subway system. It’s an amazing ad that highlights just how much hard work goes into good journalism and shows the challenges that journalists face.

The Truth Is Worth It|The New York Times|Ads and Promos

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