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Volvo’s new advert for the XC60 is all about safety – but instead of battering us with statistics and new features, we are shown the human consequences that road safety can actually influence. The ad shows us the life of a young girl, culminating in a near-miss with a car that is saved by the new Volvo’s safety technology. As the video say, “sometimes the moments that never happen matter the most”.

Advert|Volvo|Road Safety

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