Skip to main content

Volvo’s new advert for the XC60 is all about safety – but instead of battering us with statistics and new features, we are shown the human consequences that road safety can actually influence. The ad shows us the life of a young girl, culminating in a near-miss with a car that is saved by the new Volvo’s safety technology. As the video say, “sometimes the moments that never happen matter the most”.

Advert|Volvo|Road Safety

Love great video content?

We’re hand-picking the best videos from around the web and putting them in one place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Get started with Pitch It!

Recent Posts

Charities & Causes

Recycling Defeats The Trash Monster in Attica

This fantastic video, produced by the municipality of Attica, shows the creeping of litter through…
Big Brands
Catch Some Summer Love With McDonald’s
Sports
EE Help Tackle Sexist Abuse With Hope United
Big Brands
Adidas Dive Into Swimwear Equality
Online Campaigns
Check Out VICE’s Unfiltered British Museum Tour

Leave a Reply