The Guardian looks at how reselling is changing the fashion industry in this eye-opening documentary.
Millennials are in a tricky position. They’re the most photographed generation ever and are more fashion conscious than most. But with stagnant wages, how can people keep up with trends? The answer is reselling. By buying second hand vintage clothes, young people can get top labels for a fraction of the price. Some are savvy enough to use sites like Depop to up-sell their items, meaning that they can actually turn their fashion hobby into a full time job.
Another factor to consider is the issue fast fashion. Young people are becoming increasingly aware of the huge environmental impact that clothes companies have, through their production and shipping. Brands are trying to catch up, with some working side by side with resellers to make a few bucks from their ingenuity. Others are reacting harshly and are cracking down on what they see as copyright infringement. It’s an interesting and nuanced debate, but one thing is for sure, things are definitely changing and changing fast.
The Guardian|Resale Revolution|Fashion
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