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We’ve all had baking disasters in our time – terrible cakes that refuse to rise, pastries that taste like rubber and bread that’s simply inedible. These disasters are the focus of the new advert promoting the return of the biggest show in the UK The Great British Bake Off.


The video sees a chorus of terrible creations singing along to the Christina Aguilera classic Beautiful, as they are ignored, tossed in the bin or squashed on the bus, to name a few…

The Great British Bake Off new advert 2018

The video celebrates these mistakes in all their glory, building up the crescendo of a glorious cake being presented to the Bake-Off judges.


Series 11 of the Great British Bake Off starts later this year on Channel 4.

The Great British Bake Off New Series advert 2018

The Great British Bake Off|TV Advert|Channel 4

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