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Christmas ads have a tendency to try and out-do each other to see who can be the most emotional. It can sometimes feel shallow, like a brand is trying to replicate a successful formula. Well, not this year. The Erste Christmas advert is pure joy, and guaranteed to bring a tear to the eye of the stoniest people.

It’s a beautifully rendered 3D animation that tells the story of an old man in a retirement home, who seems subdued and detached from the warm home around him. When one of the young carers finds some old sheet music, she reveals to him a present which brings his soul flooding back.

It’s a wonderful little film from the financial services company, with no dialogue, and an absolutely heart-shattering final shot. The colour, the music, and the animation all work seamlessly together to create one of the best Christmas adverts of 2020 by far.

So sit back, turn off your notifications, and enjoy the Erste Christmas advert.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Erste Group | Edgar’s Christmas | Ads & Promos

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