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Central and Eastern European banking group Erste Group have won the competition for the cutest Christmas advert with First Christmas, a tale of a hedgehog trying to fit into a class full of other forest animals.


The animated advert sees Henry the Hedgehog struggling to fit in as his spines knock things out the way, ruin people’s games of football and genuinely injure people on the bus… This is until his classmates club together to buy him a box full of packing foam to soften his spines, in a heartwarming and awh-inducing end to a cute and cuddly Christmas ad.

erste group first christmas gif1

Erste Group|First Christmas|Animation

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