The Humane Society of the United States has released a remarkable stop motion animation featuring A-list stars including Taika Waititi, Ricky Gervais and Zac Efron.

It’s a ‘mockumentary’ style video which focuses on Ralph, an animated rabbit going about his daily life as an animal tester for a beauty products brand.

It’s a tough watch, but it’s very well produced and sends a clear, strong message about the organisation’s stance on animal testing.

The stop motion animation is slick, the voice talent is top of the range, and the call to action is clear. All in all a really powerful piece of video content from The Humane Society of the United States with their #SaveRalph campaign.

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The Humane Society of the United States | Save Ralph | Charities and Causes

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