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Sainsbury’s Celebrate 150 Years With This Charming Stop-Motion Ad
UK supermarket Sainsbury’s celebrate 150 years since they were founded with this charming stop-motion ad. It reminds us of the supermarket’s long history.
In it, we see all the different time periods that Sainsbury’s have lived through in stop-motion. From feeding returning soldiers in the First World War, right through to helping communities through their charity work in modern times, Sainsbury’s has been around for a very long time!
We see a giant cake in the ad, adorned with small figurines. The cake then rotates to create a zoetrope effect. Zoetropes were a popular form of entertainment in the 1800s. It’s a really cool thing to see in action and reflects the Victorian origins of the iconic British store.