Ever wondered what it would be like to fly on the back of an eagle? Or ride a horse across the plains? Standard Chartered has achieved the impossible by strapping cameras to the backs of various and animals and seeing what happens in this new ad.
Okay, so it’s obviously not that simple. We were amazed to read (and still a bit dubious) that the footage is largely live action, and that all the animals were of course treated respectfully and looked after.
It was some of the environments which were added in post-production: the solar farm, the high-speed train, the futuristic green city, all contributing to a sense of a a green and clean future.
Accompanied by an emotional soundtrack, this is a really lovely campaign and a message that taps into one of – if not the most – important challenges of our time.
Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.
