For International Women’s Day 2017 the McCann advertising group were tasked with creating something to celebrate the first anniversary of a “Gender Diversity Index” intended to increase gender-diversity within the workplace. The statue they installed – Fearless Girl, standing defiantly in front of the Charging Bull of Wallstreet, is now set to become a permanent installation due to its popularity. This video shows the effect the statue had across not just New York City but across the world.
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