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This advert for the new Bravia OLED TV from Sony uses a cool visual effect to illustrate the quality and vividness that the new television can achieve. Titled Window Into Daytime, the short advert consists of several different dark night-time scenes within a dense forest. The TV is then presented as a window into daytime – illuminating the forest by showing the exact section of the scene but bursting with light and colour. It’s a super-cool and dramatic way of showing off the TV’s picture quality, and one that you will probably remember next time you’re in a dark room and your none OLED TV turns on without burning your retinas out of your face.

SONY|BRAVIA OLED TV|Advert|TV Commercial

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