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Father and son duo Jason and Ivan Reitman have teamed up to produce this beautiful Christmas ad from Apple. Shot entirely with the iPhone 13 Pro, it tells a tale as old as time – that special love between a girl and her snowman.

We follow Simon the snowman as he’s saved from certain death by his creator, who then watches carefully over him for the entire year. Simon lives primarily in the freezer, but is still a true member of the family – even coming on a camping holiday in the ice-box.

And finally, Simon and his maker re-unite when snow falls again. But summer isn’t the only danger…

It’s a creatively shot, genuinely moving and very impressive film, which showcases the iPhone 13’s shooting capabilities. And a great debut from rising star Simon, too.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Apple | Saving Simon | Big Brands

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