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The King of the West Coast himself Snoop Dogg has given himself another name change, this time in aid of Klarna, a Swedish banking scheme.


Famous for his sudden name changes – whether it’s Snoop Lion or Nemo Hoes – Snoop is to be known as Smoooth Dogg for the foreseeable future as a way of highlighting the smooth nature of Klarna’s financial services. The TV advert is a lavish coronation of the new alias for the rap star, featuring a lot of crushed velvet, well groomed pooches and knuckle dusters that look too heavy to actually lift.

the coronation of smoooth dogg gif1

Smoooth Dogg|Klarna|TV Commercial

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