Vodka brand Smirnoff relieve their action-packed history in this awesome promo. In it, we see the vodka being smuggled, shipped and sipped in various eras and places around the world.
The brand has always had a tough time selling their drink. When they were founded back in 1864 they faced push back from the church and they later had issues when Tsar Nicholas II nationalised all alcohol production in Russia. The company had to flee the country in 1917 during the October Revolution, amid fears of persecution. They would have problems throughout the 20th century, with US prohibition, slow sales and the looming spectre of the USSR in the vodka markets all making life pretty tough for them.
This action-packed ad brings those fascinating events to life, as we follow the journey of the brand. It’s made to look like a Hollywood movie, with fast car chases, fights and sneaky behaviour a-plenty. It shines a light on the exciting history of Smirnoff and shows us how the brand overcame hardship to become one of the most well-known names in vodka today.
Smirnoff|Infamous Since 1864|Ads and Promos
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