UK singer Florence Welch stars in this glamorous ad for Gucci. She models the new Hortus Deliciarum jewellery range from the Italian fashion brand.

Gucci wanted viewers to feel as though they were looking at a display of rare heirlooms. These products are Gucci’s first foray into the world of high-end jewellery. So they decided to kick things off with a bang with this brilliantly shot, high-budget promo. Getting a big name like Florence Welch is a great move too. The singer rose to fame performing with her band Florence And The Machine. You might remember them from their big hits Shake It Out and Dog Days Are Over.

Singer Florence Welch Stars In A Glamorous Ad For Gucci image of Gucci

The jewellery looks amazing in this advert. The shots really show off the pieces in all of their sparkling glory. It’s shot in the stunning Place Vendôme in Paris, which was built back in 1686 by the French King Louis XIV. For jewellery that looks like it could belong to royalty, it’s fitting that this advert would be filmed in a place that was built by a king.

Florence Welch|Gucci|Fashion

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