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This upbeat advert from Singapore’s online grocery story RedMart shows how their three-step “Freshness Recognition” service works, and it’s a tad extreme.


Using CGI effects with a distinct Wallace and Gromit-feel, we see RedMart employees using the three different methods to make sure produce is fast and fresh: Unbroken Cold Chain, Touch-Free Journey and Quality Verification. While we can guess the methods don’t work exactly like they do in the advert, we just like the idea of a gigantic tomato cannon delivering our food to us.

introducing freshness recognition by redmart gif1

RedMart|Introducing Freshness Recognition|TV Advert

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